The IRL Season
Black Mirror (Netflix)



Back in 2020, the world felt like a full-blown dystopia. Exactly the kind of reality you’d expect to see in Black Mirror — the Netflix series that explores dark (but disturbingly plausible) futures for humanity.

With Season 6 production on pause, we spotted an opportunity to promote the show and keep it alive in pop culture.

A simple mirror on the streets was all we needed to turn our real world into a Black Mirror season.

The internet went crazy. The ad made headlines in 30+ countries, becoming Black Mirror’s biggest campaign to date…

And it was actually spec work created by four students. Newspapers started calling us for interviews, and even The Mirror (UK) reached out to Netflix to ask if the campaign was official.

Our dystopian reality turned utopian overnight.


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