Melisa
e.l.f. Beauty

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When Bad Bunny was announced as the headliner of the 2026 Super Bowl Halftime Show, the drama escalated quickly. While many celebrated seeing Latin America take the biggest spotlight in entertainment, the most conservative voices in the United States pushed back against the idea of a halftime show performed entirely in Spanish.

As a beloved beauty brand within the Latino community, with 29% more Hispanic customers than the cosmetics category average, we decided to celebrate the Spanish-speaking community on the biggest entertainment stage in the world.

Watch the Super Bowl drama about the Super Bowl drama here:

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Global CCO:  Justine Armour
GCD: TK Hong
AD: Blaz Verhnjak, Zuzanna Miszkurka
CW: Tito Rocha, Julia Rudnicki
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Awards:
CLIOS - Bronze
One Show - Merit
D&AD - 2x Shortlist

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