Shades of Red
Coca-Cola



As part of our long-standing commitment to small businesses in Mexico, we decided to renew our vows with them in a symbolic way: by replacing all their worn-out awnings across the country.

But not before paying one last tribute to them: 

We turned the old awnings into a celebration of the vital role that small businesses play in Mexican culture.

[Photos of the OOH campaign and case film coming. Stay tuned!]


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