Shades of Red
Coca-Cola
Coca-Cola
Coca-Cola awnings are everywhere in Mexico, covering thousands of small businesses. But if you look closely, you’ll notice something:
Over time, each one fades into its own unique shade of Coca-Cola red.
As part of our long-standing commitment to small businesses in Mexico, we’ve always made sure shop awnings across the country stay in top condition. But this year, instead of simply replacing 12,700 of them at no cost, we chose to do something more meaningful:
We turned the worn-out awnings into a tribute to the key role that small businesses play in Mexican culture.
More than just an awning renewal, a vow renewal to decades of partnership.
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