the Dolce Side of Life
Disaronno


Disaronno had built their comms on la dolce vita for years. But the brand was looking for a refresh that could bring its Italian spirit to a global audience whose everyday life looks very different from a summer on the Mediterranean.

Enter the Dolce Side of Life: a way of seeing the world where any moment can be elevated by finding the sweet side of it. No need to live a White Lotus fantasy or hear a Vespa humming in the background.



The platform came to life through a global OOH campaign and a social rollout, extending the idea across touchpoints and introducing this classic Italian liqueur to a broader audience without losing its premium appeal.





As of 2026, the campaign is running across multiple markets worldwide, including the US, the UK, and Europe.



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